Client

Selim Mouzannar, a family-owned Lebanese premium jeweller specialised in colorful, precious gemstones, imagines warm and joyful jewellery whose beauty touches the heart.

Objectives

It was important for Selim Mouzannar that the client feels close to Selim himself, personally. Elegant yet convivial, Selim Mouzannar’s strength relies on his expertise in gemstones and his unique storytelling style filled with personal history and fantasy.

Contributions

Re-branding & Visual Identity
Web & UX/UI Design on Adobe Xd
Dev handoff and supervision on Usepastel

Credits

Made in Collaboration with Twenty Eight and Aurélien Sentis

Solutions

The first section after the hero introduces Selim’s story, directly immersing the user in an intimate universe and inviting them to read more about Selim Mouzannar, rather than pushing products.

Likely, throughout the entire website, we added Selim’s quotes: what his creations were inspired of, his collections’ respective universes. Selim speaks to the user as a friend and as a storyteller.

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A combination of soft, elegant typeface with a modern-futuristic font for refined and charismatic personality. As Selim said himself, this is “where tradition and modernism meet”.

Headings

Nantes Light

Headings

Akzidenz Grotesk BQ Extended Regular

Body

Moderat Regular

To enhance Selim Mouzannar’s expertise is in precious gemstones, we made separate gemstone pages so that users can navigate them as collections rather than filtering the product catalog. Other editorial gemstone sections throughout the website give context to the brand's positioning and adds fantasy in the shopping experience.