Client

Mazarin is a Paris-based luxury jeweller specialised in lab-grown diamonds.

Objectives

Specifically commissioned for UX and web design, our objective was in making a heavily-branded website accessible and ergonomic while maintaining a distinctive, luxury shopping experience. We designed the website from 3 of Maison Nue’s preliminary screen designs, continuously rethinking information architecture to accommodate new ideas and to respect pre-approved structures.

Contributions

UX design and recommendations
Mockup and prototype on Adobe Xd
Dev handoff and supervision on Usepastel

Credits

Made in collaboration with Twenty-Eight, Maison Nue and Aurélien Sentis

Solutions

We brought UX changes and recommendations in the hierarchy of information and in the reorganisation of crucial shop-related elements, such as the header navigation, collection pages and product pages, regularly debriefing with Maison Nue to adapt design and UI as UX evolved, and vice versa.

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Headings

Body

For jewels that required additional selections to be added to the cart (color, carat, size), we designed a 3-step pop-up experience, guided by the CTA’s changing text and visual cues to direct the user’s attention to relevant information. This imitates a sales advisor’s assistance in a shop, contributing to Mazarin’s luxury online shopping experience.

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